NASDAQ · PRPL

Purple Innovation, Inc.

Closing price · Nov 13, 2026 $1.36
Last insider buy price $0.49 Paid by CFO Robert Lucian on May 4, 2026 (Form 4). Not today's price.

Latest quarter · ended Sep 30, 2026

Sales slipped, but cash improved

descriptionFiled Nov 4, 2026
Revenue growthShrinking
−18.7%
Quarter ended Dec 31, 2024: −11.6% sales vs. a year beforeQuarter ended Mar 31, 2025: −13.2% sales vs. a year beforeQuarter ended Jun 30, 2025: −12.6% sales vs. a year beforeQuarter ended Sep 30, 2025: +0.1% sales vs. a year beforeQuarter ended Dec 31, 2025: +9.1% sales vs. a year beforeQuarter ended Mar 31, 2026: −8.1% sales vs. a year beforeQuarter ended Jun 30, 2026: −6.5% sales vs. a year beforeQuarter ended Sep 30, 2026: −18.7% sales vs. a year before
Dec '24Sep '26
$96.5M vs. $119M a year ago
Gross marginWorse
43.4%
Quarter ended Dec 31, 2024: 42.9% gross marginQuarter ended Mar 31, 2025: 39.4% gross marginQuarter ended Jun 30, 2025: 40.5% gross marginQuarter ended Sep 30, 2025: 47.6% gross marginQuarter ended Dec 31, 2025: 31.2% gross marginQuarter ended Mar 31, 2026: 36.8% gross marginQuarter ended Jun 30, 2026: 45.2% gross marginQuarter ended Sep 30, 2026: 43.4% gross margin
Dec '24Sep '26
vs. 47.6% a year ago
Cash from operationsBetter
$7M
Quarter ended Dec 31, 2024: $6.76M cash from operationsQuarter ended Mar 31, 2025: −$23.1M cash from operationsQuarter ended Jun 30, 2025: −$3.99M cash from operationsQuarter ended Sep 30, 2025: −$968K cash from operationsQuarter ended Dec 31, 2025: −$5.8M cash from operationsQuarter ended Mar 31, 2026: $2.99M cash from operationsQuarter ended Jun 30, 2026: $647K cash from operationsQuarter ended Sep 30, 2026: $7M cash from operations
Dec '24Sep '26
vs. −$968K a year ago

Numbers come from the company's own 10-Q and 10-K reports filed with the SEC. Each bar is one quarter, oldest on the left. The colored bar is the latest. Hover over or tap a bar to see its number.

Smart money pulse

What insiders and funds are doing

Mixed Insiders: as of Nov 13 Funds: as of Jun 30, 2026
−1000+100 0
  • info
    No real insider sales in 12 months. Planned 10b5-1 sales and tax withholding are left out.

−100 means everyone selling, +100 everyone buying. This is data, not advice.

How the Pulse works

Pulse runs from −100 (everyone selling) to +100 (everyone buying). Half comes from insiders: real buyers vs. real sellers in the last 90 days (Form 4). Half comes from funds: funds that bought vs. funds that sold last quarter (13F). 13F is a snapshot of long positions on the last day of the quarter, filed up to 45 days later. It does not show short positions or trades since then.

Who owns it

63 funds report owning PRPL, down from 68

Holdings as of Jun 30, 2026
New7
Added11
Held35
Trimmed10
Sold out12

Insider trades · last 12 months

Real buys and sales

● Open-market buy● Open-market sale
CEOCFOOther officersDirectorsDecJanFebMarAprMayJunJulAugSepOctNovOption exercise · Mar 14 · 43,210 shShares withheld for tax · Mar 14 · $9KOption exercise · Mar 15 · 56,529 shShares withheld for tax · Mar 15 · $11.6KOption exercise · Mar 15 · 40,810 sh · 4 peopleShares withheld for tax · Mar 15 · $1.88KOption exercise · Mar 31 · 80,386 shShares withheld for tax · Mar 31 · $15.3KOption exercise · Mar 31 · 58,143 sh · 4 peopleShares withheld for tax · Mar 31 · $2.59KOption exercise · Mar 31 · 24,116 shShares withheld for tax · Mar 31 · $4.67KOpen-market buy · May 4 · $29.4K
CEOCFOOther officersDirectorsDecFebAprJunAugOctOption exercise · Mar 14 · 43,210 shShares withheld for tax · Mar 14 · $9KOption exercise · Mar 15 · 56,529 shShares withheld for tax · Mar 15 · $11.6KOption exercise · Mar 15 · 40,810 sh · 4 peopleShares withheld for tax · Mar 15 · $1.88KOption exercise · Mar 31 · 80,386 shShares withheld for tax · Mar 31 · $15.3KOption exercise · Mar 31 · 58,143 sh · 4 peopleShares withheld for tax · Mar 31 · $2.59KOption exercise · Mar 31 · 24,116 shShares withheld for tax · Mar 31 · $4.67KOpen-market buy · May 4 · $29.4K

Last 12 months. No real trades in the last 6.

Showing 1 real trade. Hidden: 6 tax withholdings, 12 option exercises. Those happen on a schedule and say little about what an insider thinks. Bigger dot means a bigger trade.

Real trades, newest first

May 4 Robert Lucian CFO Open-market buy $29.4K 60,000 sh at $0.49

Showing every filing. Dashed circles are routine: grants, tax withholding, option exercises and planned sales.

Top holders

Biggest funds in PRPL

As of Jun 30, 2026
FundValueChange
Coliseum Capital Management, LLC$16.7MSame
Wasatch Advisors LP$1.81MSame
Vanguard Capital Management LLC$789K−2%
BlackRock, Inc.$373KSame
Dynamic Advisor Solutions LLC$269KSame

Where this data comes from. Insider trades, fund holdings, activist stakes and company results come from public SEC EDGAR filings (Forms 4, 13F, 13D/13G, 10-Q and 8-K). Congress trades come from the STOCK Act reports members file with the House Clerk and the Senate. Daily closing prices come from post-no-preference/stocks on DoltHub, a community-run database shared under CC BY-SA 4.0; the prices we show stay under that license. They are each day's close, not live or official exchange prices.

This is data, not investment advice. About StockToast